Fundamentals of Successful Visual Merchandising

This 2-day workshop is designed to address the various fundamentals of visual merchandising. It is targeted at individuals (visual display personnel, sales personnel, etc.) who have not been formally introduced to the aspects of VM and to gain a better insight to the key factors on how VM can work for you. It is to train and heighten your understanding and appreciation of the importance of good visual merchandising in today's competitive retail environment; and then to apply this learning in your work.

Content of Workshop

• VM (Visual Merchandising) & the retail environment

• Principles of Design & Style

• Errors in VM

• Corrective methods

• Case Studies