
Welcome to SRA Training Programmes
It is today that we create the world of the future
Service Excellence Courses
Enhance the retail workforce’s skill levels in providing excellent service to boost customers’ experiences

THE ART of Retail Selling programme provides Retail Sales Professionals with communication and sales techniques to win more deals.
Participants will learn how to engage the customer, deliver the sales proposition by focusing on features and benefits, overcome objections and close the sale efficiently.

THE ART of Service (TAoS) training programme is developed to enhance the retail workforce’s skill levels in providing excellent service to boost customers’ experiences, thereby achieving the following:
- Appreciate THE ART of Service Model
- Enable the Application of the 4Ps of TAoS
- Augment Moments of Truth to Enhance Customer Experiences
Singapore Retailers Association
in-house Courses




Singapore Workforce Skills Qualifications (WSQ) Accredited Certificate Courses
UPCOMING WSQ COURSES
Tap on this series of short, industry-relevant programmes to equip your team to better respond to the ever changing retail landscape. Train and upskill your team with skill sets in improving productivity, marketing, managing customer relationship, service excellence, service operations and visual merchandising.

Marketing Campaign Management RET-PCM-3005-1.1
Upcoming intakes: 18 to 21 May (Virtual training), 26 & 27 Aug and 23 & 24 Nov 2020
Execute marketing campaigns based on creative briefs, ensure compliance with budgetary requirements and collaborate with partners closely.

Productivity Improvement RET-INO-3007-1.1
Upcoming intakes: 28 & 29 Sep 2020
Observe work area processes for problems, identify areas for improvement, implement appropriate productivity tools and techniques for productivity improvement and monitor and review productivity performance data.

Service Leadership RET-CEX-3014-1.1
Upcoming intakes: 18 to 21 May (Virtual training), 21 & 22 Jul, 26 & 27 Oct 2020
Develop skills, knowledge and attitudes required to lead teams in delivering service excellence and role model the organisation's service vision.

Service Planning & Implementation RET-CEX-3016-1.1
Upcoming intakes: 29 & 30 Jun, 15 & 16 Sep 2020
Manage service operations in accordance to organisational guidelines to achieve service excellence.
Marketing Mix Management RET-BRM-4005-1.1
Upcoming intakes: 3 & 4 Aug and 2 & 3 Nov 2020
Evaluate, review and adjust marketing mix against marketing performance and identify marketing mix that satisfies target customers.

Service Planning & Implementation RET-CEX-4016-1.1
Upcoming intakes: 26 to 29 May (Virtual training) and 19 & 20 Aug 2020
Develop service operations plans to deliver service excellence, evaluate service operations performance, and implement corrective actions for improvement.

Customer Loyalty & Retention Strategy Formulation RET-CAR-4002-1.1
Upcoming intakes: 26 to 29 May (Virtual training), 7 & 8 Jul and 12 & 13 Oct 2020
Manage customer loyalty and retention programmes and evaluate customer relationship information to measure effectiveness of programmes.

Visual Merchandising Presentation RET-VDS-4005-1.1
Upcoming intakes: 16 & 17 Jun and 8 & 9 Sep 2020
Monitor the accuracy of displays against visual merchandising display guidelines and refine as required, communicate visual merchandising standards and cascade requirements to team members to ensure displays accurately depict products or services promoted.

“The direction in which education starts a man will determine his future in life.”
Plato
